I first was involved with the Association of Latino Professionals for America (ALPFA) back when I was studying for my undergraduate degree at the University of Illinois at Chicago. I have since returned to the organization as head of the ALPFA Innovation, a team which focuses on bridging emerging technologies with its Marketing and Operations efforts.
So far, the efforts have increased cross-platform follower engagement, resulting in a larger and more responsive member base.
More specifically, I recently streamlined the engagement efforts with a redesigned email system, including a better organized supporter base, thanks to my experience in data onboarding and content marketing strategy.
I am also actively drawing more tech talent to the organization in order to see a stronger and more supportive community of Latinx professionals.